The Government of the Republic of Serbia announced that Serbia, by adopting a new Law on Trade (“Official Gazette of the Republic of Serbia” No. 52/2019) and the Law on Amendments to the Law on Electronic Commerce (“Official Gazette of the Republic of Serbia” No. 52/2019 ) in the Parliament, becomes the country in which electronic commerce takes place in accordance with the most advanced models currently available in the world.
New business models have been introduced, such as electronic store, electronic platform and dropshipping.
These changes will enable our economy to more easily market its products not only in Serbia, but also in the global market.
Serbia is becoming part of a group of countries that recognize the digital economy as one of the main drivers of the development of the entire economy.
New laws recognize the importance of e-commerce, which is now defined as a special form of trade.
Incomparability and dilemmas about retail stores and platforms that sell globally have been removed.
In order to increase legal security and respond to the challenges that electronic commerce brings with it, for the first time, the application of the mystery shopper will be enabled, which will significantly improve consumer safety during online shopping.
One of the key issues was solved – the possibility to raise prices in foreign currency when it comes to sales directed towards the global market, which overcame the problem with which until now the placement of goods from Serbia on the global market has been limited.
In the future, it will be possible for the complete e-commerce documentation to be in digital form, which is in accordance with the Law on Electronic Document, Electronic Identification and Trusted Services in Electronic Commerce (“Official Gazette of RS” No. 94/2017).
These changes mean continuing the reforms of the domestic legislation aimed at improving the business environment, on which the Government of the Republic of Serbia will continue to insist.